This website uses cookies and similar technologies to provide the best functionality and display content according to your interests on our site and social networks.
We respect your privacy and process information only for marketing and functional purposes if you give us your consent by clicking ‘I accept.’
You can change your cookie settings at any time by clicking on the privacy settings.
Privacy Notice
This cookie is used for system purposes only and does not track user actions. It is required for normal functioning of this web site.
This is a web analytics service.
Processing company
- Google Ireland Limited
- Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data Purposes
- Marketing
- Advertisement
- Web Analytics
Technologies Used
Data Attributes
- IP address (anonymised)
- Browser information (browser type, referring/exit pages, the files viewed on our site, operating system, date/time stamp, and/or clickstream data)
- Usage Data (views, clicks)
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
- IP address
- Date and time of visit
- Usage data
- Click path
- App updates
- Browser information
- Device information
- JavaScript support
- Pages visited
- Referrer URL
- Downloads
- Flash version
- Location information
- Purchase activity
- Widget interactions
Legal Basis
- In the following the legal basis for the processing of personal data required by Art. 6 I 1 GDPR is listed.
- Art. 6 (1) (a) GDPR
Location of Processing
Retention Period
- The data will be deleted as soon as they are no longer needed for the processing purposes.
Data Recipients
This is a Tracking technology offered by Facebook and used by other Facebook services such as Facebook Custom Audiences.
Processing company
- Facebook Ireland Limited
- 4 Grand Canal Square, Grand Canal Harbour, Dublin, D02, Ireland
Data Purposes
- advertising
- Marketing
- Retargeting
- Analyse
- Tracking
Technologies Used
Data Attributes
- Pixel specific data
- Http-Header
- Optional Parameters
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
- Facebook user ID
- Browser information
- Usage data
- Geräteinformationen
- Non-sensitive custom data
- Referrer URL
- Pixel ID
- Location information
- Pixel specific data
- User behaviour
- Ads viewed
- Interactions with advertisement, services, and products
- Marketing information
- Content viewed
- IP address
Legal Basis
- In the following the legal basis for the processing of personal data required by Art. 6 I 1 GDPR is listed.
- Art. 6 para. 1 s. 1 lit. a GDPR
Location of Processing
Retention Period
- The data will be deleted as soon as they are no longer needed for the processing purposes.
Data Recipients
Disrupt Award for The Most Important Call in Life
The Most Important Call in Life campaign for organ donation and transplantation, initiated by Hemofarm Foundation, together with Hemofarm Group and supported by Jazavac i Utorak marketing agency, received a special award - DISRUPT STAR for the best social responsible project in 2023 at the DISRUPT AWARDS competition.
As Jelisaveta Bijelić, Chairwoman of Disrupt Jury explained, ‘the Most Important Call in Life is a campaign without competition because it treats an extremely difficult topic, using the best communication tools and sincere emotion, through personal accounts of the people who are waiting for a transplant or those who have received it.’ Bijelić praised Hemofarm Foundation for unwavering commitment to this subject and called for its continuation, pointing out the importance of the campaign for the entire society.
‘I am touched by the words of the chairwoman of the jury and by the applause of support from the colleagues from creative industry’, said Suzana Đorđević, Director of Hemofarm Foundation. She added that Hemofarm Foundation remains devoted to the mission of spreading awareness of organ donation importance, with the aim of encouraging sympathy and saving lives of about 2,000 people who are now waiting for a donor and organ transplantation in Serbia.
The Most Important Call in Life campaign has been so far received 18 awards at regional and local festivals, having won the awards for best socially responsible project in 2023.